We’ve shipped at DocuSign, Electronic Arts, and Chevron — and built and sold a computer & software forensics business. Four AI products of our own — shipped within the last year.
We work with companies to figure out which workflows actually benefit from AI — and which don’t. No hype, no platform lock-in, no fifty-slide decks.
Book a discovery call→Working in operations, customer workflows, and back-office automation.
Engagements run 4 to 12 weeks.
Booking new work now.
Our work lands in the messy parts of a business — marketing, customer ops, finance, support, inventory — wherever someone knows there’s a faster, less expensive way to do things but doesn’t have the time or tooling to make it happen. Most of these companies are stuck somewhere on the Harness Map, between tool-assisted and workflow AI. We close that gap, in weeks.
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Agent Floburn
Our marketing operations platform — campaign planning, content, CRM, lead research, an AI agent that reads and writes across all of it. Free to use; you bring your own Claude API account. We charge for the day that matters: loading your brand correctly so the platform compounds. Most engagements that start here turn into broader work.
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AI workflow & agent builds
When AI belongs inside one of your real workflows — intake, research, customer responses, ops — we design it, ship it, and leave it running. Typical engagements run 4 to 12 weeks, scoped to a single workflow at a time. We won’t take on AI work that shouldn’t be AI work; that conversation happens before any contract.
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Custom software
Most AI engagements need real software around them — internal tools, integrations, dashboards, the connective tissue. We build that too, often inside the same engagement — with shipping experience at DocuSign, Electronic Arts, and Chevron, and a built-and-exited software business of our own.
When the work is California labor compliance, we ship it under a name: MicroForensics — the documentary record of “reasonable steps” California Labor Code §2699 now requires. Built for construction and logistics.
The Harness Map
Most businesses are behind on AI. They’re stuck somewhere on the climb. The Harness Map is the framework we use in the first thirty minutes of every diagnostic engagement — five descriptive stages of how a business actually uses AI day-to-day, and the cliff most companies falter at.
Eight minutes. Walks each stage, explains the cliff, and ends with how we use the framework when we walk into a real operation.
Two products are public right now. Different problems, same approach: build what was missing, in the operating environment the customer already runs.
Agent Floburn
We built it for ourselves first.
Four Floburn products were heading to market. One founder was going to be on the hook for the marketing machine around them. So we built the tool we needed.
Agent Floburn is a multi-tenant marketing operations platform: campaign planning, scheduling, a full CRM with AI lead research, and nightly content discovery across RSS, Reddit, X, YouTube, Bluesky, and the open web. An AI agent that can read and write across every surface.
The unobvious decision was what we didn’tbuild. Posting directly to social platforms is a cost-and-shutoff-risk we weren’t going to take on — Metricool already does that better than anyone. We built the brain. Metricool is the arms.
What this looks like in practice: loading a brand into Agent Floburn — identity, voice, audience, positioning, products, assets — takes about a day. After that, generating a month of content ideas grounded in that brand takes minutes. The work that used to take a small team two weeks happens in an afternoon, every time, forever.
- Brand Identity
- Messaging
- Audience
- Voice & Tone
- Visual Identity
- Competitive Positioning
- Products and Services
- Social Handles & Press Contacts
- Link-in-bio
- Publishing Defaults
- Brand Assets
“The slow part isn’t the AI. It’s loading your brand correctly. Get that right once, and the platform compounds.”
MicroForensics
The record the statute now requires.
California amended its Private Attorneys General Act in 2024. Penalties cap at 15% if employers can document “all reasonable steps” before a notice arrives — and 30% if within 60 days after. Most California employers have policies. Few have the per-pay-period record the statute now requires.
MicroForensics is the orchestration layer that produces the record. Real-time employee attestations, shift-event alerts, and adaptive learning courses for repeat offenders — integrated with the timekeeping and payroll systems clients already use. Reviewed by named California labor counsel. Built for construction and logistics.
The unobvious decision was what we didn’t build. We don’t replace BusyBusy, ADP, or anyone’s payroll system — those already do their jobs. MicroForensics is the thin orchestration layer that turns the data those systems already collect into evidence that survives discovery.
We started with custom builds for three California operators. Three contingency-fee firm attempts. Three audit trails. Zero dollars settled. MicroForensics is the productized framework, in market with construction and logistics operators heading into the post-RIF PAGA-tail window.
Read about MicroForensics→“The 15% cap doesn’t apply itself.”
About Floburn
Aaron Burns
Jaime Florence
Floburn is led by Aaron Burns and Jaime Florence. Aaron has shipped at DocuSign, Electronic Arts, and Chevron. Jaime built and sold MicroForensics, a software business in the digital forensics space.
Between us, we’ve shipped products people pay for, customers rave about, and competitors copy — and we’ve done it under our own name, not just at someone else’s. Floburn is what happened when we decided to do it for other companies too.
Book a discovery call
A fit conversation, not a sales call — thirty minutes with Aaron. If the timing on the calendar doesn’t work, the form below is the other way in.